Social Media

What a social media manager does.

I guess this isn’t the first time you are hearing the term social media manager.

Well, if it is,then you need to read this article to the end,to fully have a grasp of who is a social media manager, and what role he/she plays.

Social media has become an integral part of our daily lives, so much so that it’s hard to imagine a world before it. We use social media to connect with friends and family, stay up-to-date on news and events, and even to seek recommendations for products and services. In today’s digital age, social media managers are crucial in helping businesses achieve their marketing and branding goals.

Who is a social media manager?

A social media manager is an expert in charge of overseeing and producing materials for social media platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn, among others. Let’s take a store manager whos role is mainly to keep records of the stocks available in the store,as an example.

In addition to connecting with the audience, reacting to comments and messages, monitoring statistics, and putting strategies into place to boost the brand’s presence and engagement on social media.

They are in charge of developing contents that are in line with the brand’s voice and strategy using the available resources or softwares where needed.

What social media managers do:

Having seen who a social media manager is,it’s now time to understand what roles he plays or performs:

1) Building brand awareness: Social media is an excellent platform for businesses to build a strong brand identity and increase brand awareness. A Social media manager can create and curate content that aligns with the brand’s personality and values, and share it with a wide audience.

2) Reaching a wider audience: With over 3.8 billion people using social media around the world, it has become one of the most effective channels for businesses to reach a wider audience.

Social media managers can use targeted advertising and organic content to connect with potential customers.

3) Boosting engagement and customer loyalty: Social media managers can use interactive content, such as polls and surveys, to discuss with their followers.
By responding to comments and messages, they can also develop a strong rapport with customers and create a loyal community around the brand.

4. Providing customer support: Many customers reach out to businesses on social mediawith questions, comments, and complaints. Social media managers can respond to these inquiries in a timely and friendly manner, providing excellent customer service and building trust with customers.

5) Analyzing social media data: Social media managers use data analytics tools to track engagement, audience demographics, and other important metrics.

Without social media managers, it would be challenging for businesses to maintain competitive edge in today’s online world.

Overall, social media managers are crucial for businesses that want to establish a strong online presence, increase engagement and build customer loyalty.

Without social media managers, it would be challenging for businesses to maintain a competitive edge in today’s online world. Strong online presence, increase engagement and build customer loyalty.

These are some of the roles a social media manager performs.

Are you a social media manager? What else do you perform that is not in this article?

Stick to this site,as we bring you the needed skills for a social media manager.

You can as well read social media marketing here

If you like this article,drop your comment, please.


Hi,am Khadijah Sulaiman,and I write on tech.related issues like News, training Opportunities, Social media and more.I love to share findings on tips, tricks and latest information about make life more meaningful and educative. Follow me on Facebook @habijtech and YouTube @habijTv

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